ghd unveils its biggest marketing campaign ever to celebrate Christmas with its partners and consumers
ghd ANZ managing director Ludovic Dellazzeri said the comprehensive 360 degree campaign will support the trade after a tough year in the face of COVID-19, whilst inspiring consumers. “We know that Christmas is the busiest time of year for salons and also their biggest retail opportunity, which is particularly important as the industry is recovering from the impact of lockdowns and social distancing restrictions,” said Ludovic.
“We wanted to show our support to our partners by raising awareness and directing consumers into salons, so are investing to a level never-before-seen in the ANZ hair industry, including returning to television for the first time in 10 years.”
Commencing mid-November, the TV campaign will see ghd commercials air over 3,500 times across major free-to-air and pay TV channels in the lead up to Christmas.
The TV campaign will further amplify ghd’s digital and influencer activity, where the brand is partnering with over 400 of ANZ’s leading influencers across hair, beauty, fashion, and lifestyle in what is set to be the industry’s most comprehensive social media campaign in Australia and New Zealand.
The result? A powerful campaign encouraging consumers to Give Like a Queen, Live Like a Queen this holiday season, which will be seen over 122.5 million times by women and gifters.
The TV creative itself takes inspiration from the stars for a season of sparkling hair. Women are a force to be reckoned with and ghd recognised that it was time for the Three Wise Men to step aside because the Three ghd Queens are here to make Christmas hair dreams come true. Whether it’s Covetable Curls, Wonderous Waves or Sumptuously Straight, a hair fantasy can be transformed into a reality with the ghd Wish Upon A Star collection.
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